Paid Media Manager

Paid Media Manager
Competative Bonus
Office Based – Crewe, Cheshire

We are recruiting for an experienced Paid Media Manager on behalf of a leading technology and vehicle solutions business based in Crewe. This is an exciting opportunity for a commercially focused paid media specialist to take ownership of strategy and performance across paid search and paid social — driving lead generation and strong return on investment across UK and international markets. You will work closely with internal marketing teams and an external performance agency to shape, deliver, and continuously optimise paid activity. The Role
As Paid Media Manager, you will lead the planning, execution, and optimisation of paid media campaigns across multiple channels. This is a hands-on, strategic role where you will act as the internal subject matter expert for paid activity — owning budget allocation, performance improvement, reporting, and commercial outcomes. In-person collaboration is key, and this role is fully office-based. You’ll be working from a modern campus environment with excellent onsite facilities including a gym, café, breakout areas, and more. Key Responsibilities
· Own and deliver the overall paid media strategy across paid search, paid social and relevant digital channels · Align paid activity with wider marketing and business objectives · Act as the go-to expert for all paid media activity within the organisation · Drive high-quality lead generation with a strong focus on ROI and efficiency · Set clear performance targets across campaigns and markets · Continuously test, optimise, and improve conversion rates · Manage and optimise paid media budgets effectively · Monitor performance against budget and forecast future spend · Apply strong commercial judgement to maximise return on investment · Manage day-to-day relationships with external performance marketing agencies · Work closely with internal digital, marketing and CRO teams to improve landing pages and conversion funnels · Line manage and support the development of a direct report · Analyse campaign performance and translate data into clear actions · Deliver regular performance reporting to senior stakeholders · Use insight to inform strategy and ongoing optimisation · Ensure activity follows platform and brand guidelines · Stay up to date with changes across digital advertising platforms · Drive continuous improvement and best practice in paid media ways of working What We’re Looking For
· Experience of managing paid media campaigns · Proven track record in lead generation and ROI optimisation · Experience managing substantial media budgets · Strong hands-on experience with Google Ads, Meta Ads and Microsoft Ads · Solid understanding of analytics tools such as Google Analytics and SEMrush · Ability to interpret data and improve performance through insight · Strong analytical and commercial mindset · Data-driven decision making · Creative approach to improving ads and conversion performance · Excellent communication and stakeholder management skills Benefits
· Competitive salary performance-related bonus · Pension scheme · Life assurance · Employee fuel scheme · Electric vehicle scheme · Employee Assistance Programme · Wellness support via Help@Hand · Cycle to Work scheme · Free daily breakfast · Modern office environment with excellent onsite facilities If you are interested in the role, please apply via the link OR send your CV over to myself directly at: [email protected]