CRM Marketing Executive

CRM / Lifecycle Marketing Executive

£30,000 – £35,000

Hitchin

One Good Thing are transforming the way performance nutrition products are made. They’re obsessed with retention, personalisation, and creating journeys that turn customers into loyal fans.

That’s where you come in.

As CRM / Lifecycle Marketing Executive, you’ll take full ownership of the customer experience: building automated journeys, analysing behaviour, driving retention, and making sure every interaction strengthens the relationship between the brand and its customers.

This is a role for someone who loves combining data with creativity, thrives on seeing results, and is hungry to step up into management within the next 12–18 months.

What You’ll Be Responsible For

Lead the customer journey

• Build and optimise automated email, SMS, and direct mail flows: welcome, upsell, replenishment, win-back, churn prevention, loyalty.
• Turn leads and prospects into long-term subscribers and advocates.
• Analyse behaviour and subscription metrics to uncover opportunities and prevent churn.

Deliver results that matter

• Improve retention, increase LTV, and drive first-to-second order conversions.
• Identify upsell and cross-sell opportunities based on data insights.
• Run A/B and multivariate tests to optimise engagement and revenue.

Champion engagement & loyalty

• Own loyalty and referral programmes that reward high-value customers.
• Use NPS, sentiment, and customer feedback to nurture advocates and inform improvements.
• Collaborate with customer care, product, creative, and acquisition teams to align CRM with wider business goals.

Be hands-on when it counts

• Write and deliver compelling copy that resonates with customers.
• Manage day-to-day platform operations: configuration, templates, list hygiene, tracking, and data accuracy.
• Ensure compliance with GDPR, deliverability, and consent management.

How You’ll Know You’re Winning

• Retention rates, LTV, and subscriptions are growing consistently.
• Customer journeys feel personal, smooth, and engaging.
• Campaigns convert and delight, and churn is minimised.
• Loyalty and referral programmes are active and effective.
• Your insights shape smarter CRM strategy across the business.

What You’ll Bring

• 2–4+ years in CRM, lifecycle, or retention marketing (DTC subscription experience preferred).
• Strong hands-on experience with Klaviyo or similar platforms.
• Proven track record in reducing churn, boosting retention, and growing LTV.
• Excellent analytical skills and the ability to turn data into action.
• Creative flair with copywriting and campaign design skills.
• Highly organised, proactive, and comfortable working across teams in a fast-paced environment.

Bonus Points For

• HTML editing, API/data integration experience.
• Loyalty and referral programme management experience.
• Subscription-based DTC experience.

If you want a role where you can take full ownership, make a measurable impact, and accelerate your career into management — this is it.