We are looking for an experienced Marketing manager who is able to work with a variety of stakeholders across our Business. Reporting into a senior fractional CMO, this role will support the CMO in devising the Marketing strategy but the key role will be to implement and manage the marketing activities across the business. This Marketing manager will be the go-to person in the business for the day to day management of the Marketing and will work alongside namely sale and the Operations team to manage the Marketing strategy to customers and driver, as well as external stakeholders such a PR.
Key Responsibilities:
Support the CMO to develop marketing strategy and contribute to our innovative growth strategy
Implementation and management of all Marketing activities
Ownership of all digital marketing strategies aligned with business goals, understanding target audiences, market trends, and competitive landscapes, including: Email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM)
Building and maintaining a brand’s presence across multiple social media channels working alongside external social media support to drive this
Collaborating with key senior leaders in Sales and Operations as well as other teams such as Design and Tech to improve marketing results
Digital Performance Analysis: Monitoring KPIs, analysing data, identifying bottlenecks, and optimizing campaigns for maximum ROI Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
Wider Marketing- Monitor and measure ROI and reporting on the performance of marketing campaigns
Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
Support in PR activities and help support in the management of external parties/ agencies
Support in the management and arrangement of attendance at key industry sales conferences and events, potentially supporting in the organisation of any internally hosted events.
Point of contact for 3rd party partners for any joint colloborations.
Required:
HubSpot CRM
Experienced in Marketing in a Digital, fast paced environment environment
Experience in working across different internal teams
Nice to Have
Wordpress Website experience
Experience in a tech/ logistics/ retail business preferred but not essentially
Hope that helps.
Kind regards,
Gemmaonfidential chat. I’m happy to share more about the business once we’ve spoken.