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Building a Founder’s First Team From Scratch: Six Key Hires to Launch a D2C Wellness Brand

A new scale-up client came to Nter Talent at the earliest possible stage: pre-launch, pre-team, and pre-facility. The founder was entering the D2C subscription space with a wellness product and had a clear but demanding mission: open a production facility and build a commercial team capable of taking the brand straight to the D2C market. There was no existing hiring infrastructure to build on. We were starting from nothing, alongside the founder, on both fronts at once.

The Brief

Hire two full teams in parallel: a production team to get a manufacturing site operational, and a commercial, growth and marketing team to take the D2C proposition to market. Both needed to be in place to hit a single site go-live date.

Our Approach

We started with a full talent market map before writing a single job description. That mapping told the client something they hadn’t planned for: their current site location had strong production talent, but the calibre of commercial talent they needed, growth marketing, social and supply chain leadership, was concentrated in London. Based on our findings, the client agreed to open a commercial office in London specifically to capture that talent, splitting the business across a production site and a London commercial hub.

From there, our process covered every stage of the build:

  • A full site visit and strategy planning session to brief on every role, culture and priority.
  • JDs, salary benchmarking documents and an agreed interview process for each position.
  • Branded recruitment ads for every role, introducing the new business to the market for the first time.
  • First-stage interviews run entirely by the Nter Talent team via our video interviewing platform, saving the hiring manager and founder 10 hours per hiring process.
  • Personality profiling for every candidate, giving the founder a clear read on fit before final-stage interviews.

The Results

We placed six roles across production and commercial functions:

  • Head of Engineering, Production site set-up
  • Operations Manager, Logistics & Production
  • Head of Supply Chain & Operations
  • Head of Growth Marketing
  • Social Media Manager
  • Production Supervisor

Every hire was made in time to keep the site go-live on track. Beyond filling roles, we supported the founder through the full process of building a team from zero, giving a first-time scale-up leader the structure and confidence to grow both his production and D2C commercial functions together.

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