A targeted recruitment campaign that combined specialist search with branded job advertising to attract candidates in a competitive international market.
The Challenge
International firm Ordo needed to recruit for a specialist position with a limited pool of suitable candidates.
The right individuals were unlikely to be reached through conventional job advertising alone. Ordo needed a campaign that would capture attention, communicate the opportunity clearly and give prospective candidates a compelling reason to engage.
The challenge was not simply finding people with the required experience. It was presenting Ordo, the role and the wider career opportunity in a way that would resonate with highly sought after professionals.
The Solution
Nter Talent developed a targeted recruitment campaign that brought together proactive candidate search, tailored job advertising and employer brand development.
Working closely with Ordo, the team gained a detailed understanding of the role, the organisation and what would make the opportunity attractive to the right candidates. This insight was used to develop job advertising that reflected Ordo’s brand rather than relying on a standard recruitment template.
The campaign communicated more than a list of responsibilities. It brought Ordo’s culture, ambitions and international outlook into the story, helping candidates understand what they could contribute and what they could gain from joining the business.
Nter Talent then took the opportunity directly to relevant professionals through specialist networks and targeted outreach. Every interaction was consistent with the employer brand, creating a joined up candidate experience from the first advert through to interview.
The Results
The campaign helped Ordo reach and engage candidates who would have been difficult to attract through traditional recruitment methods.
By combining specialist sourcing with stronger employer brand messaging, Nter Talent was able to:
- Reach a highly specific and limited talent pool.
- Generate interest from candidates who were not actively searching.
- Present the role in a distinctive and engaging way.
- Strengthen Ordo’s position as an attractive international employer.
- Improve the consistency of the candidate journey.
- Deliver suitable candidates for a hard to fill position.
More Than a Job Advert
The success of the campaign came from treating recruitment advertising as part of Ordo’s wider employer brand.
Rather than producing generic vacancy copy, Nter Talent created messaging that sounded and felt like Ordo. The role was positioned around its purpose, impact and future potential, helping prospective candidates connect with the opportunity on a deeper level.
This gave the campaign a clearer identity and ensured Ordo stood out when approaching experienced professionals who were likely to have several career options available to them.
Why the Approach Worked
Hard to find candidates rarely respond to job specifications alone. They need to understand why an opportunity is relevant, why the organisation is different and why making a move would be worthwhile.
By combining recruitment expertise with creative employer brand thinking, Nter Talent gave Ordo a more effective way to reach specialist talent. The result was a focused campaign that attracted the right attention, strengthened the company’s employer proposition and delivered candidates for a challenging international appointment.
At a Glance
Client: Ordo
Requirement: A specialist, hard to fill international appointment
Support provided:
- Employer brand development
- Branded job advertising
- Campaign messaging
- Targeted candidate sourcing
- Direct candidate outreach
- Candidate screening and management
Key benefits:
- Access to hard to find candidates
- Stronger candidate engagement
- Distinctive recruitment advertising
- Enhanced employer brand
- Consistent candidate experience
- A targeted and credible shortlist
