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Business Development Manager - Reseller/Channel Sales


  • GBP £60,000 – £70,000 basic + commission / OTE
  • London, England, United Kingdom

Business Development Manager – Reseller / Channel Sales

Salary: £60,000 – £70,000 basic + commission / OTE

Location: Hybrid / Field-based (London reach ideal. Manchester also possible)

We are supporting a growing fibre and connectivity provider with the appointment of a Business Development Manager focused on reseller and channel sales.

This role will focus on identifying, onboarding and managing partners who can sell business broadband, Ethernet, DIA and connectivity services into their own customer base.

The partner ecosystem is being built, so the role requires someone proactive, organised and commercially strong. The right person will be able to create momentum, engage the right partners and make sure those relationships turn into revenue.

This is a role for someone who enjoys partner development, but also wants the opportunity to build the channel approach properly rather than simply inherit an established partner programme.

Key Responsibilities

Identify, target and recruit new reseller and channel partners

Build relationships with telecom resellers, VARs, IT providers and indirect sales channels

Support partner onboarding, enablement and training

Create partner business plans to drive revenue growth

Run regular reviews to track performance, pipeline and opportunities

Support partners throughout the sales cycle

Negotiate commercial terms and partnership agreements

Work closely with sales, marketing, product and delivery teams

Monitor partner-generated revenue, margin, activity and conversion rates

Help shape how the channel partner ecosystem develops

Ideal Candidate

Experience in channel sales, partner management, reseller sales or indirect sales

Background in telecoms, fibre, connectivity, IT services or managed services

Experience working with resellers, VARs, MSPs, ISPs or telecoms partners

Strong understanding of indirect sales models

Commercial negotiation and partner management experience

Able to build partner plans and track revenue performance

Organised, proactive and relationship-led

Comfortable holding partners accountable to activity and revenue

Motivated by building a partner network from the ground up

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